http://www.youtube.com/watch?v=1VHRz1S_kYI
So this teaser trailer starts with the Disney logo which all audiences can immediately relate to. The backing track starts slow at the beginning and then gradually increases in volume and tempo as the events evolve and become more exciting. Big names are used in this teaser trailer which brings in fan groups, such as Johnny Depp, which the trailer is very much focused around, and Tim Burton who is also a popular director. Throughout the trailer, the well known character, the Rabbit and the Mad Hatter are shown which the audience can connect with the book and the trailer also takes the audience back to when they read the book and through this make them want to see the film. The trailer leaves a lot to the imagination and uses the famous catchphrase "Your late for a very important date".
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