http://www.youtube.com/watch?v=BNQ0ExXOWW0
This teaser trailer doesn't actually show you any footage from the actual film which adds mystery. If the audience hadn't read the book they would have no idea about what the film is about, this also adds to the mystery. Dramatic voice overs "men have died to reveal it" also adds to the enigma. The film would appeal to those who have read the book and also those that haven't, and the trailer gives off the sense that it is a thriller. The trailer gives big names to attract audiences and also a release date at the end. It doesn't show any characters.
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