Evaluation Activity One...

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I have put together a mood board including ten different screengrabs from my teaser trailer, i am going to go through each in turn and write about how typical or not of teaser trailers they are.

Screengrab 1: Midshot of main characters, opening clip of teaser trailer.

This shot opens my teaser trailer, it is the shortest clip in the whole trailer and immediately introduces the two main characters to the audience. The fact that the shot is of two girls posing for a picture suggests to my audience the genre of the film, a chick flick. Hopefully my audience would be able to relate to the non verbal strucure shown through this shot as it is something they would do, and that this would make them want to continue watching and then go on to watch the film. The mise - en - scene of this shot shows two girls, dressed up and the connotations suggest they are at a party, again something my target audience can relate to.

Screengrab 2: Title, second clip of teaser trailer.

"No one said it was going to be easy"

Again another stereotypical convention of a teaser trailer. I have used titles throughout my trailer to assist the clips in telling the story and also to break the shots up and add interest. Many teaser trailers use titles as the clips used to not let the audience know anything about the actual story of the film and also they cause a reaction from the audience and make them think about what is going to happen.

Screengrab 3: Midshot of girl on phone, adds props and costumes, character profile.

In this shot one of the main characters is on the phone, this clip introduces props and also another location, her house. This is typical of a teaser trailer as it is building up the story without giving away too much. Stereotypical props and costumes of modern teenagers are also easy for the audience to relate to.

Screengrab 4: Over the shoulder shot, mid shot, two main characters.

Using this shot I have used a different style of camera angle. Using this angle shows the two characters having a conversation and mixes up the different clips. It allows the audience to see both characters from different angles.

Screengrab 5: Long shot, character getting into the car in the dark.

This shot is the first shot of the trailer shot in the dark. It immediately shows the change in the mood from the happy beginning of the trailer to the darker, miserable ending. Having a car and being able to drive is a benefit that only an older teenager can have so this is also easy for the audience to relate to.

Screengrab 6: Long shot of two characters having a fight, in the dark.

This shot is also shot in the dark and is a long shot showing the two main characters having an argument. I had to use a spotlight to shoot this clip. This shot really relays the change in mood from the beginning and end. This is typical of a teaser trailer as it shows part of an event which happens in the film, without showing what caused it and what the result of it was.

Screengrab 7: Shows the fase between a clip and a title.

"Embarking on a difficult journey"

Screengrab 8: Shows the end credits: Producer and director, actors and camera work.

Screengrab 9: Low angled shot of character on bed in phone. Shows different costumes and different location, her house.

Screengrab 10: Long shot from the side of characters at train station.